Assignment+2+Raza

Glam & Glitz Glam & Glitz is a small beauty salon in Doha and will be opening their branch in Mississauga. The Glam & Glitz doesn’t have a website. The company Glam & Glitz is a Ladies Hair and Beauty Lounge that offers Haircut, Beauty, Massage, Henna, Waxing, Threading, Manicure, Pedicure, Wraps, Tanning, Moroccan Bath & Facials. I based my campaign on “Mother’s day special offer”. Giving your mother a gift card to the salon or taking her to the salon can be one of the best gifts anyone can give their mother on mother’s day. The mother’s day special offers lower rates for mothers. The mother’s day is on Sunday May 13, 2012. The first object is the Full Banner ad (468x60). This small rectangular box advertisement appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if Someone clicks on them, the Internet browser will take you to the advertiser's Web site. The potential website for the company is (__ glam&glitz.com __). Since the campaign is based on mother’s day and the company only deals with women the banner ad will be shown on the shopping websites related to the women products. The second object is a Wide Skyscraper (160x600). “Looking for the perfect gift for mother’s day?” The ad shows the mother’s day special deal with ‘50 percent off’ for mothers only on Mother’s Day May 13, 2012. The skyscraper also shows what services the company will be offering on the day. The last object is a Facebook button ad (120x60). The simple ad has a like button and logo of the company. The ad also shows what they are offering and to whom they are offering the deal. Also the ad will take the visitor to their group. Then visitor can follow and view the potential website. All the three ads have a logo of the company Glam & Glitz that will help people recognize the company. The company will be using the CPA (Cost per Acquisition). CPA is the best way for an advertiser to pay because they only pay when the advertising has met its goal. .